Gin, Bikes & the Need for Speed — your most effective marketing strategy for 2020

I have a feeling that your most effective marketing strategy for 2020 isn’t going to be conceived in a meeting room. It’s not going to be worked out on a whiteboard during a departmental brainstorm, it’s not going to be illustrated with painstaking PowerPoint slides and it’s most definitely not going to be months in the planning.

Because I have a feeling that the most effective marketing strategy of the coming decade is going to be responding intuitively, confidently and creatively to the…