What to Do When the Plagiarist Strikes?

Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident. I remember the day we received the brief; the rush of excitement cut through with trepidation at being asked to create a sequence which would run in front of movies for years to come. And I remember walking down the red carpet to the premier of Tinker, Tailor, Soldier, Spy at the BFI in London to watch the ident go out for the first time. None of the glitterati in the auditorium could understand why a…