Why is this Great Ad Great? #1

Well, let’s start with the obvious: the image of the boy. This is no ordinary photograph of a child. Those grey green eyes blast you out of your complacency as you flick through the newspaper. They’re big, in close up and they break the fourth wall. Yet Kiran Master’s image is not just about the first initial blow it lands on you as a reader; there’s incredible subtlety there too. Notice how the boy’s eyes are pink rimmed, as if he’s…

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Writer, speaker, creativity coach. Author of ‘Creative Demons & how to Slay Them’.

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Richard Holman

Richard Holman

Writer, speaker, creativity coach. Author of ‘Creative Demons & how to Slay Them’.

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